Who we are
In today's world, where convenience and digital advancements are reshaping industries, SteelonCall stands out as a game changer in steel procurement. We understand the challenges faced by businesses and individuals when it comes to procuring steel. That's why we're here to help contractors, architects, and builders easily get top-quality construction and fabrication materials from trusted brands, all at great prices and with hassle-free delivery. And for suppliers, we offer a chance to expand their market and make the most of their production capacity.
Honorable Founder By
Shri Anumalisetty Kameswararao (Late)
AR Group is combined with a diverse portfolio spanning steel, infrastructure, and jute industries. With a business turnover exceeding ₹590 Crores, AR Group stands as one of the top companies in India, renowned for its commitment to excellence and innovation. Led by visionary Chairman Mr. Ravi Kumar Anumalisetty, the group is dedicated to creating a sustainable future while embracing emerging technologies and methodologies.
Why SteelonCall?
SteelonCall revolutionized the steel procurement process with its inception. Understanding the challenges faced by businesses and individuals in acquiring steel, SteelonCall emerged as the first-of-its-kind e-commerce platform for multi-brand and multi-grade steel. It stands as a singular, organized platform within the Indian steel industry's supply chain. Say goodbye to the days of cumbersome processes, endless phone calls, and multiple visits to physical stores. Traditional methods of steel procurement can be time-consuming and inefficient. With SteelonCall, customers experience a seamless ordering and delivery process, making their steel purchasing journey hassle-free and efficient.
Milestones of SteelonCall
Our Core Team
Mr. Ravi Kumar Anumalisetty Founder & CEO
- Hails from a family with a three-generation legacy in the steel business.
- Identified gaps in the offline steel market through interactions with hundreds of dealers and built a successful online business.
- Achieved INR 50 crore GMV in the first year.
- Awarded the youngest entrepreneur in the small-scale industry category in 2014.
- Holds a Bachelor of Commerce degree.
Mrs. Lakshmi Anumalisetty Executive Director
- Manages marketing initiatives, customer acquisition, and business scaling at SteelonCall.
- Brings robust expertise in infrastructure and real estate sectors.
- Holds a B.Sc. in Fashion Designing from Andhra University.
Advisory Board Members
Mr. Mallikharjuna Rao Kankatala Chairman, Kankatala Silks
Expanded a retail chain specializing in silk sarees and fabrics across South India, and a pioneer in online saree shopping.
Shri Pydah Krishna Prasad Chairman, Pydah Group of Colleges
Over 40 years of entrepreneurial experience in education, fishing, construction, and finance. Active philanthropist and social worker.
Our Vision
To make SteelonCall a single organized platform in the Indian steel industry to seamlessly connect all people in the steel supply chain, enabling value creation for all stakeholders.
Our Mission
We are on a mission for one India to have a unique platform for one-stop steel. It envisages setting a unique trend in the steel industry.
Our Values
Honesty
Adherence to the facts: sincerity, fairness and straightforwardness of conduct.
Integrity
The quality of being and having strong moral principles.
Flexibility
The ability to change or be changed easily according to the situation.
Accountability
The fact or condition of being accountable; responsibility.
Passion
Strong and barely controllable emotion.
Persistence
The fact of continuing in an opinion or course of action in spite of difficulty or opposition.
Endurance
The ability to endure an unpleasant or difficult process or situation without giving way.
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